Euros per Minutes, 2007
Photo Installation

Euros per Minute is a project about gentrification. The storefront installation mimicked a real estate agency. Photos of how we inhabit space with film, books, theatre, music, public transport, elevators, phone booths and parks are on display similar to window advertisements of apartment sales.  The photos are superfluous angles of non-conventional live spaces that offer little information beyond the price per meter square.

In ‘Euros per Minute’ one is reminded of our space beyond private walls. It’s an ironic twist on how capitalism places a currency value on space, events, time, privacy and history. The impossible space, invisible space, public space, time and nature become a commodity.

Pedestrians stop and glance at the photos as one would any real estate listing displayed in windows. However, upon closer look they read the descriptions to realize this is no ordinary rental agency.